Emilia still carries with her the distinct spirit of her roots in Etelä-Pohjanmaa, where people are known for their resilience and willingness to make even the craziest dreams come to life. She is even taking this a step further, or many more steps in fact, since in a year she is making a run across the length of New Zealand promoting Sisu not Silence. The run, consisting of over 2300 km (or approximately 1500 miles), averages over 50 ultra marathons in 50 days.
“It is kind of like working in a startup. You just have to keep on going even when it’s hard, even when it’s boring, even when there are uphills. You just have to take the next step and figure out what it is, in that moment, that makes you take it.” Running such a long distance will undoubtedly be a grueling effort and Emilia highlights the importance of doing hard things in a way that emanates from compassion. “Since I am running for non-violence, I should not violate my body while doing so. The key is to cultivate attunement with your body to know when to take it easy and when to push harder.” An advice, that can help build not only resilient runners but startup entrepreneurs as well.
You can read more about Emilia’s campaign at her crowdfunding site: bit.ly/sisunotsilence